Join me and 9 other business owners for 4 months. We fix your pricing, raise your average ticket, build a referral engine, and set up systems that keep customers coming back. No ad budget required.
Book Your 30-Minute Fit Call →Most owners think the answer is always more: more leads, more ads, more trucks, more hours. FRAP asks a better question. How much more can you get from the customers you already earned?
Frequency. Referrals. Average Ticket. Pricing. Move each one just 10% and they multiply into about 46% more revenue from the same customers and the same ad budget.
We teach FRAP backwards, starting with Pricing, because every other lever pays more once your prices are right. You'll know exactly where you are and what's next.
Find your true billable rate and build prices that cover your costs and pay you a real profit on every job.
Good, better, best options, smart add-ons and bundles so every customer spends more without pressure.
Set up a referral program and partner relationships that send you customers who already trust you.
Maintenance plans, follow-ups and stay-in-touch systems that keep customers coming back to you.
Two Zoom meetings a month with me and your chapter. We teach, you implement, and we review your numbers together.
Nine other owners working the same plan at the same time. Ideas, accountability and people who get it.
The full FRAP course, step by step, so you can learn and re-watch every lever at your own pace.
Access to the community on Skool, with a weekly live call and weekly open hours for your questions.
Four months. Four levers. You finish with every system in place instead of paying forever.
Bring your real numbers and real problems. You'll get straight answers from someone who's run the business.
Chapters are capped at 10 owners, so the group stays focused and everyone gets real time. That's why we start with a short call.
Book a 30-minute fit call. Pick a time that works for you.
We talk about your business. Where you are, what's holding you back, and which lever will pay you first.
If it's a fit, you get a seat. I'll place you in the chapter that fits you best.
I'm a U.S. Air Force veteran with more than 20 years in HVAC. I built and own AC Man Heating and Air Conditioning, and I wrote the best-selling book The Profit Playbook. I'm a certified FRAP coach, and I use these levers in my own business every day.
I don't teach theory. I teach what's working in a real business with real trucks, real payroll and real customers.
Pick a time for a 30-minute Zoom call. Come ready to talk about your business, and you'll leave knowing which lever will pay you first, whether you join or not.
No. FRAP works in any business where customers buy from you. Many of my examples come from home services because that's where I've spent my career, but the four levers work the same way everywhere.
So everyone gets real time on every call. A small group stays focused and holds each other accountable.
Because a chapter only works when everyone in it is a good fit. The call makes sure the program fits you and that you fit the group.
Four months, at $497 a month. You finish with all four levers in place.