You didn't start an HVAC business to become a stressed-out technician with more paperwork.
You wanted freedom.
You wanted control.
You wanted to build something real.
But somewhere between pricing jobs, managing techs, and chasing leads… the freedom disappeared.
The Profit Playbook Program was built for contractors who want to take their business back — and scale with confidence, clarity, and cash flow.
We were struggling with a lot of our operations and
I used to be in the field every day, putting out fires. Now I have systems in place, my CSR team is trained, and I’m finally leading my company instead of it running me. Michael’s tools and coaching calls are worth every penny.
I always felt like I was guessing. Michael broke down my P&L line by line, showed me where I was bleeding cash, and helped me price based on profit
TESTIMONIALS
Proven Results From Small Business Owners Just Like You...
“We grew our service plans from 100 to over 400 using Michael’s strategies.” Andrew Benton, Benton Mechanical Missisippi
Andrew Benton
Francisco B. Airtegrit
“His advice on marketing strategies was invaluable in attracting more customers to our business.”
Francisco Bermudez
Robert-Murillo Mechanical Virginia
"This is a 10 out of 10 and I'll be using it going forward"
Robert Murillo
"I’ve been working with Michael Johnson for months now, and the guy 100% knows his stuff. He taught me how to follow up with leads, close more deals, and structure my business—from invoicing to using rebates to lower prices and win more customers. Michael has tons of tools at his disposal, and I highly recommend his services to anyone serious about growing their small business." Brian H
Brian Henge
Working with Michael Johnson has been a game-changer. He taught me how to effectively follow up with leads, close more deals, and structure my business for success—from invoicing to using rebates to attract more customers. With his expertise and the tools he provides, I’ve been able to take my business to the next level. I highly recommend his services to anyone serious about growth and success. -Ryan
"I’m Alex with Marilla Mechanical, this has has been a game-changer for me. . It’s taught me how to understand people, build genuine connections, and communicate more effectively when discussing issues with their home and heating systems. I really appreciate how the course was presented and how much effort was put into helping us grow. Highly recommend it!"
